Four people have published positions on forward deployed design. Ron Bronson has published two of the five below.
| Voice | How they treat it | Where they start |
|---|---|---|
| Jakob Nielsen, UX Tigers | As a new consulting category that combines ethnographic research, system-wide service design, and AI product strategy. He builds it on the 40% trap, zero-based workflow design, and the way forward deployed design depends on forward deployed engineering. | Enterprise AI transformation |
| David Hoang, Proof of Concept | As a squad of 3 people with no product manager, working in 4-to-8-week rotations like a startup inside a company. He credits AI tools with making exploration cheap. Rotations keep the team from going stale. | Tech companies spinning up internal discovery teams |
| Ron Bronson, 18F lens | As an organizational culture of generalist designers who tolerate ambiguity, work in the open, and join decisions early. He stresses hiring people who can do several jobs. He also notes that design is asked to justify itself more than other disciplines. | Public delivery |
| Roger Wong, Utsubo | As a commercial embedded practice that sells brand, product, and launch as one engagement, with no vendor allegiance. | Studios and startups embedding with customers |
| Ron Bronson, Trajectory Management | As five artifacts (Outcome Map, Workaround Log, Responsibility Matrix, Friction Analysis, Progress Protocol) that any embedded practice can use to keep a program pointed at its funded outcome. | Any complex program that cannot be reorganized |